Frozen food has been a staple in many households for decades, providing convenience and variety to busy families. However, with the rise of fresh and organic food options, the frozen food industry has faced challenges in recent years. But a new report from Conagra, one of the leading frozen food companies, sheds light on the future of frozen food and its potential for growth.
The “Future of Frozen Food 2024” report is the first of its kind, providing insights and predictions for the frozen food industry in the next five years. The findings of the report are based on extensive research and analysis, including consumer surveys and market trends. And the results are promising, showing that the frozen food industry is not only here to stay but also has the potential for significant growth.
One of the key findings of the report is the changing perception of frozen food among consumers. In the past, frozen food was often associated with being unhealthy and lacking in taste. However, with advancements in technology and production methods, frozen food has evolved to become a healthier and more flavorful option. The report shows that 63% of consumers now view frozen food as a convenient and healthy meal option, and this number is expected to increase in the coming years.
Another significant finding is the increasing demand for plant-based and organic frozen food products. As more people are becoming health-conscious and environmentally aware, there is a growing demand for frozen food options that cater to these preferences. The report predicts that the plant-based frozen food market will grow by 26% by 2024, and organic frozen food sales will increase by 22%. This presents a significant opportunity for frozen food companies to expand their product offerings and cater to the changing consumer demands.
The report also highlights the role of technology in the future of frozen food. With the rise of e-commerce and online grocery shopping, frozen food companies have the opportunity to reach a wider audience and increase their sales. The report predicts that online sales of frozen food will grow by 30% in the next five years, making it a crucial channel for companies to focus on. Additionally, advancements in packaging technology, such as vacuum-sealed bags and microwave-safe containers, will make frozen food even more convenient for consumers.
Conagra, the company behind popular frozen food brands like Healthy Choice and Marie Callender’s, is already taking steps to capitalize on these findings. They have recently launched a line of plant-based frozen meals and have plans to expand their organic offerings. They are also investing in e-commerce and digital marketing to reach a wider audience and increase their online sales.
The “Future of Frozen Food 2024” report also highlights the potential for growth in the international market. With the increasing popularity of frozen food in developing countries, there is a significant opportunity for companies to expand their global presence. The report predicts that the global frozen food market will grow by 4.3% annually, reaching a value of $360 billion by 2024.
The findings of this report are not only positive for the frozen food industry but also for consumers. With the advancements in technology and the focus on healthier and more sustainable options, frozen food is becoming a more attractive choice for busy individuals and families. It offers convenience, variety, and now, even health benefits.
In conclusion, the “Future of Frozen Food 2024” report from Conagra brings exciting news for the frozen food industry. It shows that the industry is evolving and adapting to meet the changing demands of consumers. With a focus on health, technology, and global expansion, the future of frozen food looks bright. So, the next time you reach for a frozen meal, remember that it’s not just a convenient option, but also a healthy and sustainable choice.
