Brandon Maxwell: Bringing High-Fashion to Walmart’s Free Assembly and Scoop Brands
From dressing Lady Gaga to Kerry Washington, Brandon Maxwell has become a household name in the world of luxury celebrity fashion. His designs have graced the most iconic red carpets, runways, state dinners, and daytime talk shows. And now, thanks to his collaboration with Walmart, everyone can have a piece of Maxwell’s midas touch.
Since 2021, Maxwell has been the creative director for Walmart’s Free Assembly and Scoop brands, bringing his high-fashion flair to everyday wear. In an interview with PS, Maxwell shares, “My job as creative director for Scoop and Free Assembly allows me to combine all of my favorite creative endeavors, and I feel incredibly grateful to be making this work for our customers.”
His latest Free Assembly Fall 2024 collection embraces the essence of modern Americana with a range of chic wardrobe essentials. From high-waisted jeans to quilted jackets, ruffled blouses to classic staples like white tees and trench coats, the collection is a perfect blend of elegance and accessibility. Available in sizes XS-XXXL / 0-20, it caters to a diverse range of body types.
Maxwell explains, “Free Assembly is all about individuality, and the variety of products allows you to freely assemble a look that represents who you want to be on any given day.” This spirit of freedom and diversity is reflected in the star-studded campaign, featuring Danielle Brooks, Jeremy Pope, Lana Condor, and Max Greenfield. Maxwell shares, “They have strong individual personalities and styles with a point of view, and I think they perfectly represent what the brand is about.” The campaign’s message, “I’m free to open up, I’m free to go with the flow, I’m free to show my stripes,” resonates with the brand’s ethos.
Maxwell’s collaboration with Walmart has been a long-time dream for the self-taught designer. He says, “I always wanted to work with Walmart because I have always believed that everyone should have access to fashion that helps them feel their best, no matter the price.” He adds, “Building these Walmart brands together with the talented, best-in-class design teams I work with every day has been such a joy.”
Despite his busy schedule, Maxwell finds time to unwind after his runway shows, which are a staple of the New York Fashion Week schedule. He shares, “Spending time at home reading the newspaper with my dog on my lap and setting a beautiful table for dinner are big hallmarks of a perfect weekend.” It’s no surprise that his fans from both his eponymous line and Walmart collaboration would agree.
Maxwell’s Fall 2024 collection for Free Assembly is a testament to his talent and vision. The campaign’s star-studded lineup and the collection’s versatile pieces are a reflection of his commitment to inclusivity and individuality. And with his years of experience and expertise, Maxwell has created a collection that is both stylish and affordable.
In an interview with PS, Maxwell shares some of his favorite pieces from the collection. The denim midi dress, chevron knit cardigan, and high-waisted jeans are some of his top picks. He also mentions the classic white tee and trench coat as must-haves for any wardrobe.
Maxwell’s collaboration with Walmart has been a dream come true for the designer. He says, “Putting my years of experience into creating images, campaigns, and fashion experiences has been a big highlight for me.” And judging by the success of his latest collection, it’s safe to say that this collaboration is a match made in fashion heaven.
In conclusion, Brandon Maxwell’s collaboration with Walmart’s Free Assembly and Scoop brands has brought high-fashion to the masses. His Fall 2024 collection is a perfect blend of elegance and accessibility, catering to a diverse range of body types. With his commitment to inclusivity and individuality, Maxwell has created a collection that allows everyone to freely assemble their own unique style. And with his years of experience and expertise, he has made high-fashion affordable and accessible to all.
