Reformation’s swimwear line has always been a favorite among fashion enthusiasts, but now it’s taking things to the next level with its new and improved materials. The brand, known for its sustainable and stylish clothing, has introduced a renewable and bio-based fiber called EVO by Fulgar in its swimwear collection. And according to Reformation’s chief innovation officer, Alison Melville, the brand is committed to continuously improving the sustainability of its swimwear with each new drop.
The first range of Reformation’s swimwear incorporated deadstock fabric from the brand’s debut collection in 2019. This not only reduces waste but also adds a unique touch to each piece. Melville states that the brand will continue to experiment with new materials until they create the most sustainable swimwear possible. This dedication to sustainability is evident in Reformation’s most recent swimwear drop, which features a range of stunning bikinis and one-pieces.
The swimwear designs are heavily influenced by Reformation’s bestselling products in other categories, making them the perfect addition to any wardrobe. Melville explains, “We designed Ref Swim to complement and round out our customers’ existing Ref wardrobes. Throughout the design process, we were inspired by the concept of outfitting and looked to the silhouettes of some of our top performing apparel items to create complementary swim pieces.” For example, the popular Bryson Dress served as inspiration for the vibrant red color and sweetheart neckline detail in the Soleil Bikini Top.
The success of Reformation’s swimwear drops has exceeded expectations, with solid colors being the most popular choice among customers. This trend reflects the Ref shopper’s love for ’90s minimalism. The Tossa Top, Azure Bottom, and Soleil Top were among the top five SKUs at the time of publishing this story, and they happen to be the pieces that four editors from PS tried out.
Each editor had a positive experience trying out Reformation’s swimwear, with one shared sentiment – the quality is in the fabric and the fit. The brand’s commitment to using sustainable materials does not compromise on the quality of their products. Plus, with new and improved materials, the swimwear is not only stylish but also comfortable and durable.
In addition to the four styles that the editors tried, Reformation has added a couple more options for customers to choose from. The brand’s revamped swimwear collection is giving its dresses a run for their money, and we’re here for it! The quality and sustainability of Reformation’s swimwear make it a must-have for any summer wardrobe.
Update on June 18, 2025 at 2:00 PM ET: Prices have been updated and stock has been checked for all products. So, there’s no better time to shop for your new favorite swimwear from Reformation.
In conclusion, Reformation’s swimwear line has taken a step towards a more sustainable future with its new and improved materials. The brand’s commitment to continuously improving its sustainability practices is commendable and sets an example for other fashion brands to follow. With stylish designs and high-quality materials, Reformation’s swimwear is a must-have for any fashion-forward and eco-conscious individual. So, don’t wait any longer and check out their latest swimwear drop now!
