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Rihanna and Taylor Swift Officially Endorsed the Jelly Shoes Trend – Shop It Here

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Every day, it seems like there’s a new fashion trend taking over the world. From revivals of old styles to fresh, innovative designs, it’s hard to keep up with the constantly changing landscape of fashion. And in case you’ve been living under a rock, this month alone has brought a wave of trends that are redefining our shopping identities. From bandage dresses to recession core to the “New England Summer” aesthetic, it’s safe to say that our wallets are feeling the strain. But just when we thought we couldn’t possibly spend any more, there’s yet another trend tempting us to swipe our credit cards: jelly shoes.

Now, before you roll your eyes and dismiss jelly shoes as just another passing fad, hear us out. Sure, they may seem like a new trend, but in reality, jelly shoes have been around for decades. And while these PVC shoes may be equal parts chic and comfortable, they’re more than just a fashion statement. In fact, their origins date back to post-World War II when they were created as a cost-effective alternative to shoes made from natural materials like leather and cotton. The first PVC shoe is said to have been created by the French company Sarraizienne in the 1950s and was often worn by fishermen due to its affordability and easy-to-clean design. But it wasn’t until the ’80s that PVC footwear truly came into the limelight when Tony Alano and Nicolas Guillon launched their company, aptly named “Jelly Shoes”. Soon, major fashion houses like Thierry Mugler and Jean Paul Gaultier started incorporating these colorful shoes into their collections, with Gaultier even collaborating with the iconic brand Melissa in 2023. And let’s not forget the countless celebrities, from Taylor Swift to Rihanna, who have been spotted rocking jelly shoes, proving their staying power.

So, it’s safe to say that jelly shoes are back and better than ever. And while the classic fisherman sandal may have been the original design, today’s versions come in a variety of silhouettes, from ballet flats to platform heels, with playful details like hearts and bows. They’re the perfect way to add a touch of playfulness and nostalgia to any outfit, whether you want to channel the popular fisherman aesthetic on TikTok or simply want a fun summer shoe.

But with so many options out there, where do you even start? Don’t worry, we’ve got you covered. Here’s our curated guide to the best jelly shoes on the market.

First up, we have the classic fisherman sandal in all its PVC glory. This versatile and practical shoe is perfect for those who want a touch of nostalgia in their wardrobe. Plus, its comfortable design and easy-to-clean material make it the ideal choice for those long days spent walking around town or at the beach.

For those looking for a more feminine twist on the trend, the jelly ballet flat is the perfect choice. With its sleek and chic design, it’s the ideal shoe to take you from day to night. And with options like a dainty bow or heart-shaped cutouts, you can add a touch of whimsy to your outfit. Pair them with a flowy summer dress or cropped jeans for a stylish and comfortable look.

But why stop at just flats? For those who love a little height, the jelly platform heel is the way to go. With its bold and playful design, it’s sure to make a statement wherever you go. And don’t worry, these shoes may be made of PVC, but they’re just as sturdy and comfortable as any regular platform heel. Trust us, your feet will thank you.

Last but not least, we have the jelly slide. This slip-on shoe is perfect for those laid-back summer days when you just want to throw on something comfortable, but still stylish. With its effortless and versatile design, it’s the perfect addition to any summer wardrobe.

In conclusion, jelly shoes may have been around for decades, but they’re definitely not going anywhere anytime soon. With their playful and nostalgic designs, they’re the perfect way to add a touch of fun to any outfit. So go ahead and treat yourself to a pair (or two) of these colorful, comfortable, and oh-so-chic shoes. Your feet (and your inner child) will thank you.

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