Jakarta, 17 September 2025. Today marked an exciting day for the automotive industry in Southeast Asia as Messe Frankfurt announced the expansion of their highly successful Automechanika trade fair brand in the region. With the aim of further connecting the global automotive market, Messe Frankfurt is set to bring the Automechanika brand to more countries in Southeast Asia, providing a platform for industry players to showcase their latest innovations and technologies.
The Automechanika trade fair brand has been a leading platform for the automotive industry for over 50 years, with its flagship event held in Frankfurt, Germany. Over the years, the brand has expanded to various regions around the world, including Asia, the Middle East, and South America. With its reputation for being the most comprehensive trade fair for the automotive aftermarket, Automechanika has become a must-attend event for industry professionals, suppliers, and buyers.
The expansion of the Automechanika brand in Southeast Asia is a strategic move by Messe Frankfurt to tap into the region’s growing automotive market. With countries like Indonesia, Thailand, and Vietnam experiencing rapid economic growth, the demand for automobiles and automotive parts has also increased. This presents a great opportunity for international players to enter the market and for local businesses to expand their reach.
The first Automechanika Southeast Asia trade fair will be held in Jakarta, Indonesia, in 2026. This event is expected to attract over 1,000 exhibitors and 20,000 visitors from around the world. The trade fair will cover all aspects of the automotive aftermarket, including parts and components, accessories, electronics and systems, repair and maintenance, and service and digital solutions. It will also feature a series of seminars and workshops, providing a platform for industry experts to share their knowledge and insights.
The expansion of the Automechanika brand in Southeast Asia is not only beneficial for the automotive industry but also for the economies of the countries involved. The trade fair will attract international buyers and investors, creating new business opportunities and boosting the local economy. It will also facilitate technology transfer and knowledge exchange, contributing to the development of the automotive industry in the region.
Messe Frankfurt has a strong track record of organizing successful trade fairs, and we can expect nothing less from the Automechanika Southeast Asia trade fair. With their expertise and experience, they will ensure that the event is well-organized and provides a valuable platform for all participants. The trade fair will also be an excellent opportunity for businesses to network and establish new partnerships, leading to further growth and development in the industry.
The expansion of the Automechanika brand in Southeast Asia is a testament to the region’s potential and Messe Frankfurt’s commitment to connecting the global automotive market. It is a win-win situation for all parties involved, and we can expect to see a positive impact on the automotive industry in the years to come. As we look forward to the first Automechanika Southeast Asia trade fair, let us celebrate this exciting news and anticipate the endless possibilities it will bring.
