As we bid farewell to another year and welcome a new one, we can’t help but wonder what’s in store for us in terms of food trends. From avocado toast to unicorn lattes, we’ve seen some interesting and unexpected food fads take over our social media feeds and restaurant menus. But what will be the next big thing in 2020? According to Innova Market Insights, a leading global provider of market insights for the food and beverage industry, predictions are part of their annual flavor trends forecast, giving us a glimpse into what we can expect to tantalize our taste buds in the upcoming year.
Innova’s flavor trends forecast is based on extensive research and analysis of consumer preferences, as well as current and emerging food and beverage trends across the globe. With their deep understanding of the market, Innova has been able to accurately predict the rise and fall of various food trends, making them a reliable source for industry professionals and foodies alike.
So, what are the flavor trends that Innova is predicting for 2020? Let’s dive in and find out!
First on the list is “The Plant Kingdom”, a trend that has been gaining momentum in recent years and is set to continue in the coming year. As more and more people are adopting a plant-based diet or incorporating plant-based meals into their lifestyle, the demand for plant-based products is on the rise. This trend is not limited to just fruits and vegetables, but also includes ingredients such as seaweed, cactus, and even flowers. With a growing concern for health and sustainability, the plant kingdom trend is expected to influence not just consumers’ taste buds, but also their purchasing decisions.
Next up is “The Sustain Domain”, which focuses on environmentally friendly and sustainable practices in the food and beverage industry. As consumers become more conscious of their impact on the environment, they are looking for products that align with their values and beliefs. This trend includes sustainable packaging, reducing food waste, and supporting local and ethical sourcing. Brands that incorporate these practices into their products are likely to gain favor with consumers who are willing to pay a premium for products that are sustainable and eco-friendly.
Another trend to watch out for is “The Right Bite”, which is all about balance and moderation in food choices. As the wellness movement continues to grow, people are becoming more mindful of what they eat and are seeking out healthier options. However, they don’t want to give up their indulgences completely. Brands that offer products with a healthy twist, such as plant-based ice cream or low-sugar snacks, are likely to be a hit with consumers who want to maintain a healthy lifestyle without sacrificing taste.
“Modern Tribal” is another trend that is set to make its mark in 2020. This trend celebrates cultural diversity and exotic flavors from around the world. With the rise of global travel and social media, people are becoming more adventurous with their food choices and are open to trying new and unique flavors. Brands that incorporate traditional ingredients and flavors from different cultures are likely to appeal to consumers who are looking for new and exciting culinary experiences.
Last but not least, “Hello Hybrids” is a trend that combines two or more food trends to create a unique product. From cronuts (croissant-donuts) to sushi burritos, we’ve seen some interesting hybrid foods in the past, and this trend is showing no signs of slowing down. Combining different cuisines, flavors, and even textures, hybrid foods are a fun and creative way to satisfy consumers’ craving for something different.
In addition to these five major trends, Innova has also predicted other sub-trends such as “Tailored to Fit”, which focuses on personalized nutrition, and “Brand Unlimited”, which celebrates the diversity and inclusivity of brands and consumers. These trends reflect the ever-changing landscape of the food and beverage industry and show that consumers are becoming more aware and demanding when it comes to their food choices.
As we eagerly wait to see these predictions come to life, one thing is for sure – 2020 is going to be an exciting year for foodies and industry professionals alike. Whether you’re a health-conscious consumer, a sustainability advocate, or an adventurous foodie, there’s something for everyone in these flavor trends forecasted by Innova.
So, get ready to tantalize your taste buds and stay ahead of the game by incorporating these trends into your menu or product offerings. After all, as the saying goes, “Don
