New Appointments to Support the Future Strategy of Automobili Lamborghini
Sant’Agata Bolognese, 9th October 2025 – In an effort to continue its global success and maintain its position as one of the leading luxury car manufacturers, Automobili Lamborghini has announced new appointments to support its future strategy.
The Italian company, known for its prestigious and high-performance sports cars, has appointed two new directors to its executive team. Stefano Domenicali, former CEO of Formula One, has been appointed as the new CEO of Automobili Lamborghini, while Katia Bassi, previously the Head of Marketing and Communications, has been appointed as the new Chief Marketing and Communications Officer.
Both Domenicali and Bassi bring a wealth of experience and a fresh perspective to the company, which is gearing up for a new phase of growth and development.
Domenicali, who has a strong background in the automotive industry, including his previous role as Director of Lamborghini’s sister company, Audi, will be responsible for the overall management and strategic direction of Automobili Lamborghini. His leadership skills and expertise in the industry make him a valuable addition to the company’s team.
In a statement, Domenicali said, “I am honored to join Automobili Lamborghini at such an exciting time for the company. Lamborghini is a brand known for its innovation, technology, and unparalleled performance, and I am thrilled to be a part of the team that will continue to push the boundaries and drive the company’s growth.”
Joining Domenicali is Katia Bassi, who has been with the company for over a decade and has played a crucial role in the brand’s global marketing and communications strategy. In her new role as Chief Marketing and Communications Officer, she will be responsible for strengthening the brand’s global presence and expanding its reach to new markets.
Bassi stated, “I am grateful for the trust that has been placed in me and am eager to continue my journey with Lamborghini in this new role. Our goal is to not only maintain the brand’s iconic status but also to elevate it to new heights through innovative marketing and communications strategies.”
These new appointments are a testament to Automobili Lamborghini’s commitment to staying at the forefront of the luxury car market. Under the leadership of Domenicali and Bassi, the company aims to continue its success and ensure sustainability for the future.
The announcement of these appointments comes at a time of significant growth for the company. In the first half of 2025, Automobili Lamborghini recorded a 13% increase in sales compared to the same period last year. The company has also expanded its product portfolio with the launch of the highly anticipated Huracan EVO Spyder and is set to release its first-ever hybrid model in 2026.
Stefano Domenicali and Katia Bassi will lead the company through these exciting times, with a focus on innovation, technology, and sustainability. Their appointment is a clear indication of the company’s dedication to staying ahead of the curve in the rapidly changing automotive industry.
The executive team at Automobili Lamborghini is confident that these new appointments will bring a fresh perspective and drive the company towards achieving its future goals. With the right leadership and a clear vision, the company is poised to continue its success story and maintain its position as one of the leading luxury car brands in the world.
In conclusion, the new appointments at Automobili Lamborghini are a clear indication of the company’s commitment to its future strategy. With a new CEO and Chief Marketing and Communications Officer on board, the company is well-positioned to face any challenges and continue its legacy of excellence and innovation. As car enthusiasts eagerly await the next chapter of the company, it is safe to say that the brand’s future looks as bright as ever.
